A Review On Marketing Mix - 1419 Words

Introduction This review critiques the article ‘A Review of Marketing Mix: 4Ps or More? ’ by Chai Lee Goi from the Internal Journal of Marketing Studies. The internal journal highlights the usability of the 4P’s. It aimed to assist people who involve in marketing field to complete their marketing objective. There are a lot of incompatibilities mentioned by various scholars in his paper. The schlors suggest that it should be revised, which contradicts with another who strongly wants them to be left alone. However, the way of isolate them are also in consideration. Hence, this review will be summarised and its purpose defined. The argument will be developed through a critical review of ‘A Review of Marketing Mix: 4Ps or More? ’ by Chai Lee Goi , discussing in turn its prominent points and distinctive points. The discussion aimed to present a justified analysis of the article s value in relevant field of Chai Lee Goi s, the writer. In addition, the order of criti cal criteria consists of three prominent points; topic covering, information supporting, and references, also two distinctive points; out-of-date information and inappropriate use of language. Article summary Chai Lee Goi s paper reports information about the scholars’ ideas toward marketing mix, which can be use as an essential instrument. This essential instrument help marketers as well as a person involving in marketing field in achieving their marketing objective. In particular his article is concernedShow MoreRelatedMarketing Mix – Literature Review and Company Example5234 Words   |  21 PagesDiploma in Sales Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4Ps ~ page number 3 Marketing Mix 4Ps Place Literary Review Company Example of Marketing Mix 4Ps Place – Ritchie Bros.Read MoreThe 4p Classification of the Marketing Mix Revisited1201 Words   |  5 PagesThe 4P s Classification of the Marketing Mix Revisited This article, addresses the prime classifications scheme in marketing, the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix, not only to stimulate conceptual integration and purification of the discipline, but also for meaningful measurement of marketing mix efforts and their effects. Also, managers need a clear classification of all instruments at their disposal in orderRead MoreSupply Map Chain Essay847 Words   |  4 Pagesï » ¿ Map the Supply Chain Caroline Evans MKT/421 September 18, 2014 Dr. Michael McKinley Abstract The supply map and the supply chain management consist of manufacturers, distributors and retailers. The marketing mix determines the product mix and the product mix helps the fashion designer to control the target market. The distributor of the finished garment later determines how the product would distribute throughout the department and discount stores. The target market will help theRead MoreNike Markeing1333 Words   |  6 PagesProgramme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context TheRead MoreMarketing Analysis : Marketing Audit1229 Words   |  5 Pages1.1 Marketing Audit Marketing audit can be defined as a study, inspection, review and/or evaluation of marketing activities of any company. Basically, it estimates the marketing environment of the company, aims, strategies, and policies of the company. After evaluation of marketing plans and strategies, it has to identify the mistakes, weaknesses, insufficiencies, complications and other issues to be encountered in firm’s marketing purposes. The final outcome of the marketing audit recommends measuresRead MoreMarketing Mix On Song Delta Airline Essay1291 Words   |  6 PagesQ. 4 âž ¢ Objective: Delta’s aim is to compete with low cost airlines in market with a good customer service facilities and relentless effort to make delta airline number one airline service provider. Marketing Mix on song delta airline: Product: They make strategies to beat rival companies by reducing costs and increasing the volume of the plane size (bigger planes)so the seats increased and the proper use of the resources (planes, employees, gate space). Price: They are giving cheapest fareRead MoreBusiness Research Report On Business975 Words   |  4 PagesBusiness Studies Research Report Introduction This research reports covers the ways in which businesses operate towards their success. It covers the four aspects of marketing, how a business will achieve quality assurance and the importance of ethical business behavior with reference to case studies. Business Utilising Quality Management in the Operations Process Many businesses will focus on acquiring new customers rather than pay attention to the quality of the product or service. It is importantRead MoreStandardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique1577 Words   |  7 PagesStandardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983) suggested the main concept that business strategies and their influences on firm performance should be universal through national markets which are very much alike culturally, economically and politically, in spite of limited empirical evidence focusedRead MoreAnalysis Of Lila Restaurant At Caulfield Victoria1737 Words   |  7 Pagesproduction and marketing strategies used in the future. ï‚ § social and cultural factors: Australian and Melbourne is an immigrant country and city. With all the people from the different cultural background brining in different food and cuisine, people are exposed with all the varieties of food option selections. The locals are more acceptable and welcome to the different culture, food, ethics and values. This has provided positive contributing factor to run the restaurant in Melbourne. Review and considerRead MoreThe Strategic Planning Marketing Process Essay762 Words   |  4 PagesThe Strategic Planning Marketing Process An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009) Good understanding of the marketing mix is important for an organization. When a company is developing a marketing plan, it must consider each element. Just as important is an understanding